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European Market Demand Will Be Higher Than Expected In 2019.
- Sep 04, 2018 -

Recently, the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products Solar PV Products Branch disclosed that the EU is expected to cancel the dual-reaction policy on photovoltaic products in China. Since September this year, the EU will end its import control measures on China's solar panels and batteries. This news has undoubtedly brought some good releases to the domestic photovoltaic market affected by the May 31 policy.

In 2013, the European Union implemented anti-dumping and countervailing measures against Chinese solar panels, silicon wafers and batteries for the first time, and extended these measures for 18 months to September in March 2017. During this period, the European market accounted for more than 80% of China's component exports, down to less than 10% since 2016, only about 500 MW in 2017, 490 MW in January-July this year, an increase of 83% over the same period last year.

For the EU tariffs to return to normal, A-share photovoltaic leader Eastern Rising said that the termination of the MIP agreement will not cause changes in demand this year. We expect that by the end of this year, the price of battery chips and components will still slow down. In addition, the European market style tends to be conservative and robust, it is expected that in 2019, due to lower component procurement costs, European market demand will be higher than originally expected.

Prior to the establishment of trade barriers in the European Union, Eastern Rising had already relied on highly competitive core technology, steady and solid market strategy to widely distribute overseas markets. At present, the company relies on wholly owned companies to upgrade Hongkong and Risheng electric power. Through EPC, BT, BOT, holding operation and other business models, it actively carries out the development, construction and operation of power stations at home and abroad, and effectively develops the countries along the belt and road. It is estimated that by the end of this year overseas projects will be installed at 800MW.

Vietnam and Australia are the two largest markets in the East this year. In order to effectively improve the service response speed and seize market share, Dongfang Rising has set up offices in the two places, through the localization of services, with a view to promoting the completion of this year's 3.5 GW overseas sales plan.

According to the latest "Global PVMA Market Report" issued by the PVMA in June, photovoltaic demand in North Africa, the Middle East and Latin America is huge in the context of the gradual reduction of global PV system costs and the global promotion of renewable energy. In response, Eastern Rising said that in order to truly achieve sustainable development, enterprises must have a balanced global distribution, not rely on a single market. China's photovoltaic enterprises should be more long-term vision, and quickly tap these emerging markets with unique development potential.